Bucharest, September 11, 2024 – The local real estate developer and investor River Development announces the transformation of its current brand, River Development, into SEMA Real Estate.
River Development represented the identity of the developer for more than 20 years and supported the image of a prominent player on the real estate market in Romania. The rebranding marks a new stage for the company, reflects its natural evolution and brings more clarity to defining the communication pillars of our projects in the portfolio and in strengthening the brand positioning in the market.
“The new SEMA Real Estate name and visual identity is actually our authentic identity, which we have resonated with, all these years. More specifically, we're going back to the future! The keyword SEMA is already recognized for our flagship project, Sema Parc, one of the most significant mixed-use developments in Bucharest, that includes office buildings, commercial spaces and a residential area. The rebranding emphasizes the legacy and importance of this project to the company's identity and its role in shaping its future developments with professionalism and enthusiasm. Therefore, all our current developments, as well as the future developments, will be under the same umbrella: SEMA.” - declares Oana Rădulea, Managing Partner SEMA Real Estate.
We are preparing to launch our first residential project, SEMA Home. Through this project, we are setting out to build a complex of collective housing and mixed functions. The project stands out for its firm commitment to sustainability and community. The residential development – SEMA Home, located in the southern area Sema Parc’s project, is planned to take place in several phases, of which the first one will start in the first quarter of next year.
Our mission remains the same, to reshape the city by transforming and remodeling the urban landscape in the central-western area of the capital, through the sustainable development of our two large-scale projects – Sema Parc and The Light. We remain true to the same value system, such as: Authenticity, Courage, Pragmatism and Responsibility.
The slogan of our main project, Sema Parc - "In the heart of the community" represents more than a promise to take care of our team and our community of tenants, but also our responsibility for their well-being. “We are motivated to do good by doing better - both in service to others and in supporting causes that lead to positive change in our society. Driven by this desire to do good, this year we established the SEMA Foundation with the purpose of promoting and supporting a healthy lifestyle, both through preventive actions and through material interventions, psychological and emotional support.”- says Oana Rădulea, Managing Partner SEMA Real Estate.
About SEMA Real Estate
SEMA Real Estate is a real estate investor and developer with Romanian capital, with over 20 years of activity on the local market, supported by a team of professionals with extensive experience in planning, developing and managing large-scale real estate projects SEMA Real Estate is developing two of the capital's major urban reconversion projects: Sema Parc - located on Splaiul Independentei - approx. 1,000,000 sqm GBA and The Light - located on Iuliu Maniu Boulevard, approx. 150,000 sqm GBA. Both are located in the central-western area of the capital and are in different stages of development.
SEMA Real Estate has in its portfolio over 150,000 square meters (GLA) of office spaces and has delivered over 55,000 square meters of new class A buildings in the last four years, within the Sema Parc and The Light, through the three class A buildings – The Light One, London and Oslo. All projects recently developed are certified according to the BREEAM and DAKRA standards for green buildings, with the Excellent rating.
